Two weeks ago NBC Sports blogged about www.beat.la - The website that the Phoenix Suns marketing organization launched in early august to promote the heated rivalry between the Los Angeles Lakers and Phoenix Suns. As a Houston Rockets supporter, I can completely appreciate this rivalry.
It's the choice Dan Hilton, Director of Digital at the Phoenix Suns made in jumping on this brand new Top Level Domain name being marketed as the hometown choice for Angelinos that I find interesting.
Different Types of TLD's
There's three different types of Top Level Domains.
- Generic Top Level Domains
- USA Top Level Domains
- Country Code Top Level Domains
You're most familiar with the first two - Generic TLDs include .com, .net and .org, as well as less known ones as .asia, .cat and .travel.
The second type - USA Top Level Domains are known most for .edu and .gov, but also include the less used .mil.
The third type is where .LA falls, and that's in Country Code Top Level Domains. Every country can get their own TLD. Many of these ccTLDs are used mostly by that country, many even restrict registrations to their residents. ccTLDs frequently used by the local countries include .de, .cn, .br, and others.
There's a second type of ccTLD, situations where countries license out the use of their ccTLD for commercial use world wide. Most popular here include .me, .tv, .co, .io and now .la
History of .LA
.LA belongs to the country of Laos, and has been licensed through a partnership with a domain registry and web hosting giant GoDaddy to be marketed to Angelions as the local hometown option for residents of Los Angeles.
.NYC, .Boston, .Miami, Paris and others are coming…
LA isn't the only city with their own TLD, with the new Generic TLD push coming in late 2014, dozens of cities will also offer domain name options for their cities. NYC Mayor Bloomberg announced .NYC was coming, Boston Red Sox owner and billionaire John Henry recently purchased .boston from the Boston Globe, and other cities are building their offerings now.
My Take on these new City-focused Top Level Domains
I was recently working with a client and looking through local restaurant domain names. In this group I saw domains such as that owned by www.CityTapCleveland.com, www.SocietyCleveland.com, and www.SkyeCleveland.com - If these local Cleveland based businesses had the option of www.CityTap.Cleveland, www.Society.Cleveland and www.Skye.Cleveland - I can only imagine they would've supported local and went this route*
I'm a big fan of these new city-focused domain name options. I often here people say "But .cleveland would be so long" - the examples above show that having a .Cleveland would result in 4 less key strokes, not more.
My friends in cleveland are also probably eager to register www.cleveland.rocks
Cleveland has not applied for their own Top Level Domain name. Sorry Ohioans.